Leads in.
Deals out.
No guesswork.

Easily track leads and close deals with smart suggestions. Effie shows you the next move on every lead — with live data, sales tools, and built in calculators.

Everything you need to close with confidence.

Effie helps you run your numbers, manage your leads, and see the full picture — so you can move fast and make confident decisions on every deal.

Stay on top of every lead.

Use smart summaries with each deal, including past messages, activity, and next steps — so nothing slips through the cracks.

Make confident offers.

Pull comps and run cash or creative deal calculations fast — so you know your numbers and never second-guess your offer.

Save time. Close more.

From follow-ups to contract prep, Effie handles the busywork so you can focus on locking in deals.

AI-Powered Workflow

Work faster and smarter

Effie’s AI powers your tools behind the scenes — helping you calculate offers, summarize deal history, suggest terms, and draft messages that move deals forward.

Notes, Appointments & Reminders

Keep every deal on track

Log every call, set reminders, and manage follow-ups — so no lead slips through the cracks, no matter how busy your day gets.

Powered Lead Nurturing

Stay in the conversation

Effie automates texts, emails, and voicemails based on lead stage — and uses AI to suggest smart, timely replies so you can handle objections, follow up fast, and keep every deal moving.

TEAM Collaboration

Keep your team aligned and in the loop

Share deals, notes, and updates across your team or with outside partners — all with role-based permissions and real-time sync.

“Finally. Deals. Now I can focus on growing our team. ”

Effie started as an internal tool to help our own wholesale team move faster, comp smarter, and close more deals. It worked so well, we had to share it.

Marco Moya
Head of Sales, Frontdoor

Do less.
Deal more.

Start for free

Try it free and see what your next deal looks like with Effie on your side.

FAQ

You’ve got questions.

Here’s what most people ask before they start using Effie.

Is this a "Go-High-Level" app?

No.

Is the free plan really free?

Yes — no credit card required. You can run comps, generate offers, and send messages with full access to key tools. You’re just limited to one campaign, 50 contacts and 5 deals at a time.

Can I use Effie if I’m just getting started?

Definitely. Effie was built to help both new and experienced wholesalers. If you're learning the ropes, it helps you stay organized, sound professional, and make confident offers from day one.

Do I need to know how to use AI or set up complicated workflows?

Nope. Effie’s AI works behind the scenes. It summarizes conversations, suggests replies, and runs calculations for you — no setup needed.

What makes Effie different from other CRMs?

Most CRMs just store your leads. Effie actually helps you work them. It compiles deal activity, powers conversations, runs your numbers, and even helps you roleplay calls — all in one place.

Can I bring my team or JV partners into Effie?

Yes — on the Team Plan, you can add team members, control access, and even share deals externally with buyers, agents, or partners. Everyone stays in sync.

Does Effie integrate with my existing tools?

Yes. Effie works with tools like Dialpad, Gmail, Google Calendar, Redfin, BatchLeads, and more. You can send messages, schedule calls, and pull property data directly inside the platform.

Who owns my data?

You do. Your contacts, deals, and property data are yours. You can export your records anytime, and we don’t share or sell your information — ever.

Is there a mobile app?

Not yet — but it’s coming. Our team is building a suite of mobile apps designed for on-the-go use. Soon, your team will be able to log images, take notes, and manage deals straight from their phones. For now, Effie works great in your mobile browser.

Contact us

Have questions? Let’s talk.

Reach out and we’ll get back to you fast — no bots

  • Email Us

    Drop us a line for any inquiries.

  • Call Us

    Available Monday to Thursday, 10am - 3pm.

    +1 (512) 222-3438